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Objectives

• At the end of the course delegates will be able to:

• • Develop PR strategy plans.
  • Communicate your strategy to senior management.
  • Build an online media campaign.
  • Create social media objectives.
  • Understand the impact of social media.
  • Communicate change internally.
  • Effectively present your PR campaign.
  • Effectively evaluate the results of your PR campaign.

The Delegates

• PR and Communications practitioners who want to update their skills
• Newcomers to PR/Communications
• HR professionals who have communications roles
• Managers who want to add high-level communications skills to their personal portfolios
• Public relations professionals and managers who need to have an overview of modern practice, to broaden their knowledge and add to their existing skills.
• Marketing managers and marketing professionals who are required to understand social media and the challenges of current-day public relations .

Contents

• The 21st Century Communicator
• The role of Communications PR in the organisation
• The range of media and channels
• A problem-solving approach to PR
• Personal goal-setting for the course
• From theory to successful practice
• Communications models: implications for practice
• Psychological themes and construction in practice
• The art of influence and persuasion
• Ethics and communications
• Organisational transparency and communications
• Taking and interpreting communication briefs
• The Medium is the Message
• Managing stakeholder relations
• Managing government relations
• Choosing channels – matching media to tasks and stakeholders
• Writing and editing a newsletter, newspaper or magazine
• Writing for the web
• Organising events and exhibitions
• Management x Communication
• Improving the power of communications in the organisation
• Measuring communications effectiveness
• Using measurement to improve performance
• Crisis communication
• Reputational management
• Putting it all together
• Planning your career and personal development
• Impacting positively on your managers
• Managing up and increasing your personal visibility
• Networking and effectiveness
• Team working and your personal effectiveness
• Time management and work planning
• Summary and Conclusion

Course summary .

The Discount

10% in case of Three P. (or more)