Code | Date | City | Fees | Register |
---|---|---|---|---|
PR005 | June 9, 2024 - June 13, 2024 | Dubai – UAE | $ 5000 |
Register Course.. |
PR005 | September 1, 2024 - September 3, 2024 | Dubai – UAE | $ 3000 |
Register Course.. |
PR005 | December 8, 2024 - December 12, 2024 | Online | $ 1500 |
Register Course.. |
PR005 | March 23, 2025 - March 27, 2025 | Vienna | $ 5000 |
Register Course.. |
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Objectives
- At the end of the course delegates will be able to:
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- Develop PR strategy plans.
- Communicate your strategy to senior management.
- Build an online media campaign.
- Create social media objectives.
- Understand the impact of social media.
- Communicate change internally.
- Effectively present your PR campaign.
- Effectively evaluate the results of your PR campaign.
The Delegates
- PR and Communications practitioners who want to update their skills
- Newcomers to PR/Communications
- HR professionals who have communications roles
- Managers who want to add high-level communications skills to their personal portfolios
- Public relations professionals and managers who need to have an overview of modern practice, to broaden their knowledge and add to their existing skills.
- Marketing managers and marketing professionals who are required to understand social media and the challenges of current-day public relations .
Contents
- The 21st Century Communicator
- The role of Communications PR in the organisation
- The range of media and channels
- A problem-solving approach to PR
- Personal goal-setting for the course
- From theory to successful practice
- Communications models: implications for practice
- Psychological themes and construction in practice
- The art of influence and persuasion
- Ethics and communications
- Organisational transparency and communications
- Taking and interpreting communication briefs
- The Medium is the Message
- Managing stakeholder relations
- Managing government relations
- Choosing channels – matching media to tasks and stakeholders
- Writing and editing a newsletter, newspaper or magazine
- Writing for the web
- Organising events and exhibitions
- Management x Communication
- Improving the power of communications in the organisation
- Measuring communications effectiveness
- Using measurement to improve performance
- Crisis communication
- Reputational management
- Putting it all together
- Planning your career and personal development
- Impacting positively on your managers
- Managing up and increasing your personal visibility
- Networking and effectiveness
- Team working and your personal effectiveness
- Time management and work planning
- Summary and Conclusion
Course summary .
The Discount
10% in case of Three P. (or more)