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Objectives

• This course presents a practical framework to develop a strategic marketing plan and tools for its effective implementation and control participants will master:
• Understanding of essential concepts of strategy and planning.
• The process of analyzing marketing opportunities.
• Effectively preparing competitive advantage and portfolio analysis.
• Formulation of marketing strategies.
• Techniques to ensure smooth implementation and control.

The Delegates

• The following participants will make best use of this program in their respective functions:
• Marketing Managers.
• Product Managers.
• Business Development Managers.

Contents

• Overview of strategy and planning.
• Step-by-step approach to marketing opportunities analysis.
• Situational analysis and environmental scanning.
• Defining unique competencies and capabilities.
• Formulating a strategic marketing plan from start to finish.
• Keys to market targeting and segmentation.
• Setting detailed programs to effectively implement the plan.
• Evaluation and Control: an ever-lasting continues task

The Discount

10% in case of Three P. (or more)