Code | Date | City | Fees | Register |
---|---|---|---|---|
sm013 | March 31, 2024 - April 4, 2024 | Istanbul | $ 5000 |
Register Course.. |
sm013 | July 28, 2024 - August 1, 2024 | Dubai – UAE | $ 5000 |
Register Course.. |
sm013 | October 1, 2024 - October 3, 2024 | Dubai – UAE | $ 3000 |
Register Course.. |
sm013 | January 12, 2025 - January 23, 2025 | Online | $ 3000 |
Register Course.. |
________________________________________________________________________________________________
Objectives
- This course presents a practical framework to develop a strategic marketing plan and tools for its effective implementation and control participants will master:
- Understanding of essential concepts of strategy and planning.
- The process of analyzing marketing opportunities.
- Effectively preparing competitive advantage and portfolio analysis.
- Formulation of marketing strategies.
- Techniques to ensure smooth implementation and control.
The Delegates
- The following participants will make best use of this program in their respective functions:
- Marketing Managers.
- Product Managers.
- Business Development Managers.
Contents
- Overview of strategy and planning.
- Step-by-step approach to marketing opportunities analysis.
- Situational analysis and environmental scanning.
- Defining unique competencies and capabilities.
- Formulating a strategic marketing plan from start to finish.
- Keys to market targeting and segmentation.
- Setting detailed programs to effectively implement the plan.
- Evaluation and Control: an ever-lasting continues task
The Discount
10% in case of Three P. (or more)